The Mechanics of Email
Learn the logistics behind any email campaign. From how emails are sent through legal considerations and spam rules - you'll get a good overview of what goes into sending your campaigns. Whether you're bootstrapping your own system or shopping around for an ESP, I'll get you off on the right foot.
Designing Modern Email
Before diving into any code, you need to design and plan your campaign. I discuss some of the higher-level decisions that go into a good email as well as content and aesthetic choices that will directly effect how you build out your HTML email.
Building Modern Email
The heart of the guide. It walks you through building a robust, responsive email newsletter and discusses the thinking behind many of the decisions that go into coding. This section is filled with examples so you have an opportunity to see a lot of code, as well as several common problems and their solutions.
Optimizing For Effectiveness
After your email is built, how can you optimize it? I look at a number of strategies to test, iterate, and streamline your campaigns to be truly effective both before and after they hit a subscriber's inbox.